During this 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation.
Were you thinking about applying for the World Bank- Annenberg Summer Institute course on Reform Communication but missed the deadline? Maybe you were swept up by the joy of the holiday season, perhaps you were temporarily out of the office, or maybe you had to check your summer calendar.
Fear not, because the deadline has been extended!
The Summer Institute will be held at the University of Southern California in Los Angeles,June 1 – June 12, 2015.
The course is designed and led by World Bank Group’s External and Corporate Relations (ECR), Operational Communications unit, the World Bank’s Leadership, Learning, and Innovation Group (LLI), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California.
During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.
Participants will acquire critical skills in five key areas:
- Interpreting and using political economy analyses
- Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
- Developing strategic communication skills that lead to development results
- Leveraging social/digital media tools and analytics effectively
- Building communication metrics and applying monitoring and evaluation frameworks relevant to reform.
The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries. Senior development practitioners and communication professionals from countries in Africa, Asia, Latin America, and the Middle East attend the course each year, creating a global network of development professionals working on initiatives in the public, private and non-profit sectors, with which leaders can connect. Please see our promotional video featuring 2013 participants.