The Iran Media Program publishes its groundbreaking 2011-2012 report on media consumption in Iran: Finding a Way – How Iranians reach for news and information. The report was authored by Magdalena Wojcieszak, Briar Smith and Mahmood Enayat and encompasses the results of two surveys conducted over the past year: the first is a field-based, systematically recruited sample of Iranians in several major metropolitan areas which mirrored the demographics of the country. The second study is an online questionnaire among young, metropolitan, educated and technologically savvy Iranians, and was aimed at illustrating the extent to which these youth employ new media for political purposes over a year after the contested Iranian elections and during the Tunisia, Egypt and Libya uprisings. The report combines the two studies for a comprehensive look at media consumption in Iran.
Both studies obtained information on what sources Iranians consider most important for news and information, what kinds of new and traditional media are used and for what purposes, and which new media are used to discuss various issues. The prevalence of Internet use, online activities, and speed of access was assessed, as was the use of and engagement with certain platforms such as blogs, Facebook and Twitter. The surveys also examined the use of circumvention tools as well as the extent to which Iranians think citizens can be empowered through the use of new media.