The Center for Global Communication Studies Post- Doctoral Fellow Lauren Kogen will be participating on a panel titled “Models of Media Development: A Comparative Look at How Academics, NGOs, and Donors Assess the Contribution and Impact of Media in International Development” at the 27th Annual Conference of the American Evaluation Association on October 19th in Washington D.C.
The theme for this year’s conference focuses on prescriptions for evaluation practice in the early 21st century. In the Models of Media Development panel, Dr. Kogen will participate along with Caroline Vuillemin, Fondation Hirondelle, Susan Abbott, Internews Network, Leon Morse, IREX, and Kavita Abraham-Dowsing, British Broadcasting Company Media Action to explore methods used to evaluate the impact of projects and the importance of connecting design and evaluation to media theory.
Dr. Kogen will discuss two recent evaluations in Rwanda and Kenya that used focus groups and key informant interviews to evaluate the role of narrative (on television and radio) to promote peacebuilding and reconciliation. She will explore how theory (on the role of particular messages in affecting attitudes and behaviors) was incorporated into project design, and how the evaluations of the projects assessed both the success of the project and how the theories incorporated helped explain where the project was successful and where it could have been improved.
Click here for more information on the conference and to register. To follow the conference via Twitter, use #eval2013.