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CGCS Visiting Scholar Lunchtime Discussion: Carlo Nardella and Oulai Bertrand Goué

April 22, 2010
12:00PM - 01:30PM

Annenberg School for Communication, Room 300
3620 Walnut Street
Philadelphia, PA 19104

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Categories: Seminar

Lunch will be provided on a first-come, first-serve basis. Please RSVP to leisenach@asc.upenn.edu.

Carlo Nardella

The Most Original Sin: Religious Motifs in Italian Advertising

Increasingly, religious images, narrations and symbols are used by advertising to accomplish its commercial task, especially in Italy. This presentation examines how such religious motifs are depicted in Italian magazine advertising, leading to the proposal of a typology. Such advertisements make visible the crucial role of consumer culture in exploiting a symbolic capital which, even in a secularized context, is a vital part of an ancient heritage.

Carlo Nardella is a Ph.D student in Sociology in the Department of Social and Political Studies at the University of Milan, Italy.  His research lies at the intersection of religion and the media. He specializes in mass communication, sociology of religion and the interplay between media, religion and culture.

Oulai Bertrand Goué

The Ivorian Press and the Pursuit of Independence

The decriminalization of press offences in Côte d`Ivoire, in 2004, is a watershed moment for the Ivorian press in its quest for freedom of speech.  Different stakeholders praised the move for its capacity to revitalize the sector, strengthen journalists’ role and lead to an emergence of a diverse media landscape.  In the wake of this legislation, in 2007, a Fund for the Support and Development of the Press, a state-owned agency, was set to “participate in the development of the press” in financing the press at an amount of 2 billion Fcfa ($ 4.25 million).  At the same time, on October 22, 2009 Le Nouveau Réveil, a daily newspaper, was ordered to pay libel damages of 5 million Fcfa ($ 10,4000) to Prime Minister Guillaume Soro for a front-page story entitled “Soro talking nonsense after jaunt to China”.  Furthermore, the same newspaper’s offices were ransacked by a group of students who latter turned on the newspaper’s staffers, to allegedly protest against a report on their Union.
These facts set the tone of a context of tensions for an Ivorian press aiming to pursue independence in a fledgling republic.  How is a media capable of reaching independence when it has to deal with political, economic and social pressure?  Goué intends to analyze the stakes for the Ivorian press in its wrestling to support itself in order to express its own diverse views, and contribute to the emerging democracy.

Oulai Bertrand Goué is a Ph.D. student at the Faculty of Communication at the University of Sorbonne Nouvelle in Paris, France. His research focuses on media ethics in a context of a civil war, and consists of a comparative study of the coverage that the Ivorian, French, British and U.S. press gave to the crisis in the Cote d’Ivoire from 2002 to 2007.