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Models of Media Development: A Comparative Look at How Academics, NGOs, and Donors Assess the Contribution and Impact of Media in International Development

October 19, 2013
08:00AM - 09:30AM

Panel Session 700 in Fairchild East at the Hilton Washington
1919 Connecticut Ave
Washington DC,

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Categories: Panel Discussion

The 2013 Annual Conference of the American Evaluation Association Presents Models of Media Development: A Comparative Look at How Academics, NGOs, and Donors Assess the Contribution and Impact of Media in International Development

This panel will explore some of the methods that scholars and implementers in the media development and media- for – developmetn fields are using to evalute the impact of projects in the 21st century. Specifically, the panelists will focus on the importance of tying design and evaluation to media theory, so that project learning contributes to overall understanding of the role of media in development. Focus groups, interviews, surveys, and other methodologies that can help us create evaluations that add to knowledge and evidence on media theory will be explore. The selection of indicators that can best facilitate these goals will also be discussed.

Susan Abbott, Senior Program Development Adviser, Internews: In Search of Impact: Updating Media Development’s M&E Framework for 21st Century Needs and Practices

Leon Morse, Deputy Director, Media, Technology and Civil Society, IREX

: Evaluating Media Systems: IREX’s Media Sustainability Index 

Lauren Kogen, Ph.D., Center for Global Communication Studies, University of Pennsylvania:

Incorporating Media Theory into Project Design and Evaluation: Two Case Studies

Kavita Abraham, Director of Research and Learning, BBC Media Action: Using Media to Promote Health, Governance, and Resilience: A Cross-National Evaluation

Moderated by Anne Bennett, Executive Director, Hirondelle USA