March 12, 2013
09:00AM - 05:00PM
This one-day workshop, Monitoring and Evaluation of Media Programs in Conflict Affected Regions, will take place at the United States Institute of Peace on March 12, 2013 from 9am until 5pm. The workshop evolves from a growing recognition that while evaluation is increasingly considered critical to media initiatives across the board, there are important and ongoing debates about how to assess the value of media interventions in conflict countries and the factors that lead to their success or failure.
UPenn has partnered with the U.S. Institute of Peace’s Center of Innovation: Media, Conflict, and Peacebuilding; Fondation Hirondelle; the Center for International Media Assistance (CIMA); the Gaylord College of Journalism at the University of Oklahoma; and George Washington University’s Institute for Public Diplomacy and Global Communication, in order to widen the scope and reach of this event.
The need for media and communications strategies as part of a comprehensive package of interventions in a conflict or post-conflict environment is one that media assistance providers as well as those engaged in public diplomacy can readily agree upon. The evidence base for media, however, is still lacking. In order to improve understanding about, and awareness of, the efficacy of media interventions, a better understanding of the key components of evaluation is required, from theories of change, to indicators specific to conflict and post-conflict environments, to appropriate research methods and frameworks for approaching relevant development questions, to improved sharing and dissemination.
Our hope is that by having opportunities like this one we can improve the evidence base for the role of media in both preventing conflict and in diffusing and putting an end to conflict. The role of media, communication and information is becoming increasingly important as well as increasingly complicated to unravel and understand in terms of how they matter to larger development goals, efforts aimed at bringing about peace and reconciliation, and initiatives designed to aid in political transition in support of good governance and accountability.
This event is by-invitation only, except for Penn students and faculty. RSVP is required. To inquire about attendance, please email LKogen@asc.upenn.edu.