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Research at BBC Media Action: Putting our audience first

November 8, 2013
12:00AM - 11:59PM

Annenberg School for Communication, Room 500
3620 Walnut Street
Philadelphia, 19104

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Categories: Seminar, Workshop

BBC Media Action is currently delivering a five year research programme across 14 countries in Africa, Asia and the Middle East. The research is designed to inform and evaluate media and communications projects aiming to support health, governance and resilience outcomes.

In this presentation, the opportunities and challenges presented by the multi method research strategy will be shared alongside some initial insights from the first 2 years of the programme.

The presentation will also cover reflections on: bridging theory and practice, the importance of research partnerships, building research capacity in developing countries and initial work on research innovations such as using field experiments to assess the impact of media interventions.  Finally the complexity of creating a live public access data portal will be addressed.

BBC Media Action’s work
BBC Media Action, the international development organisation of the BBC (British Broadcasting Corporation), uses the power of media and communication to support people to shape their own lives. Working with broadcasters, governments, other organisations and donors, we provide information and stimulate positive change in the areas of governance, health, resilience and humanitarian response. We work in more than 20 countries across Africa, Asia, the Middle East and Europe. All of BBC Media Action’s projects respond to communication needs in the countries in which we work, and in particular the concerns and opinions of audiences. Research is therefore central to the way that we plan and deliver our work. BBC Media Action uses research to inform and evaluate its work. For more information on our work, please visit www.bbcmediaaction.org.


Afternoon Workshop:

2pm to 4pm

Annenberg Public Policy Center

202 South 36th St., 2nd Floor Conference Room

RSVP REQUIRED: ahighbloom@asc.upenn.edu

This talk is part of a series on monitoring and evaluation (M&E) funded by Penn’s Provost’s Interdisciplinary Seminar Fund, and organized together with the Graduate School of Education, the School of Medicine, and Wharton.