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The New Advertising System: Innovations and Risks

September 8, 2011
12:00AM - 11:59PM

RIA Novosti Press Center, Moscow

Categories: Seminar

To commemorate its 70th anniversary, the Russian Information Agency RIA Novosti has organized a series of seminars with the world’s leading experts in the field of media technology. On September 8, 2011, Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication, will deliver a talk entitled “The New Advertising System: Innovations and Risks” at RIA Novosti’s new multimedia press center in Moscow.
RIA Novosti describes Prof. Turow as “a world renowned expert in new media convergence, marketing and society.” Prof. Turow’s talk will focus on the changes that the U.S., Russian and European advertisement markets have undergone in the digital age.
“I was very pleased to be invited to speak at RIA Novosti about my research on the transformation of advertising in the digital era.  In the course of my research and my lectures around the world, I’ve observed how different countries adapt to new media technologies, especially when it comes to issues surrounding digital marketing. I therefore welcomed the opportunity to speak with practitioners and academics in Russia about new media developments there and its relation to new-media developments in the U.S. and elsewhere,” said Prof. Turow.
According to the press release from RIA Novosti, “Dr. Turow has given numerous lectures around the world. He has seen first-hand ‘how different nations have adapted to new technologies and especially to digital marketing’.”

This seminar will also be a platform for discussing recent changes in the global and Russian advertising system, the transformation of the information space in general, as well as the reasons for advertisers’ changing attitude toward their target audience. In addition, Dr. Turow will talk about the emergence of the new types of mass media and the methodological restructuring of existing media organizations.
Seminar participants will have the opportunity to discuss the changes occurring in the advertisement market, voice their concerns, share their opinions and experience, and discover which business models are the most effective for the media industry.
More than 100 media representatives, bloggers and media experts are expected to attend the seminar. Nokia is the official partner for this series of seminars.