February 7, 2011
02:00PM - 03:00PM
Annenberg School for Communication, Room 300
3620 Walnut Street
Philadelphia, PA 19104
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Visiting Scholar Discussion with Guoming Yu: The New Trend of Communication Studies in China
The talk will give a brief introduction of current trends in communication studies in China, including monitoring public opinions on the Internet, access and use of media, and media development indices. Professor Yu will also discuss the various methods he uses to to collect and analyse data including a system platform for monitoring public opinions, MRI experiments and other platforms.
Professor Guoming Yu is Vice Dean of the Journalism and Communication School of Renmin University of China and director of the Public Opinion Studies Center of Renmin University. The Center does opinion research and polling in academic areas, and under Professor Yu’s direction has completed hundreds of projects for main-stream media and governments.
Coffee and snacks will be provided. Please RSVP by Friday, February 4 at 12pm