The Center for Global Communication Studies (CGCS) monitored and evaluated the Half the Sky Movement (HTSM)/USAID project “Half the Sky Movement Global Engagement Initiative”from January 2014 to January 2016. This report summarizes the findings from this work.
The evaluation sought to 1) assess the impact of the HTSM media interventions and 2) improve and inform future efforts to use media in developing and conflict-affected regions. The evaluation also investigated whether HTSM’s media tools can be packaged as a ‘toolkit’ that can be scaled up and / or used by other NGOs working on issues pertaining to women’s empowerment in developing regions.
To implement the evaluation, CGCS relied on two in-country M&E Officers, Kamakshi Khazanchi in India and Benard Moseti in Kenya, who coordinated directly with the NGOs on the ground. In Kenya, CGCS employed research firm Research Solutions Africa (RSA) to carry out in-depth-interviews as well as pre, post, and three-month follow-up test surveys for discussion group beneficiaries at YWLI. India M&E Officer Kamakshi Khazanchi coordinated all beneficiary in-depth-interviews and pre, post, and three-month follow-up test surveys for the Tonk NGOs. Dr. Maureen Taylor, Professor and Director in the School of Advertising and Public Relations at the University of Tennessee, assisted with the development of the project’s Milestone Index for NGO capacity measurement, as well as completed all final evaluation interviews with Kenyan and Indian NGO coordinators and staff members.